Angelina Jolie Ventures into Fashion, Launches Atelier Jolie: A Sustainable Fashion Movement
- By BTR Kenya --
- 19 May 2023
Angelina Jolie, renowned actress and humanitarian, has unveiled her latest venture in the world of fashion. In a recent statement, Jolie introduced her new sustainability-focused fashion project, Atelier Jolie, which aims to empower individuals to create their own unique designs while promoting environmental consciousness.
Jolie expressed her belief that everyone has the ability to be a creator and questioned the obsession with designer labels. She emphasized the joy and freedom that comes from self-expression and the act of creating something from scratch. Drawing from her own experience in the fashion industry, Jolie acknowledged the invaluable role of skilled tailors and artisans, who often go unrecognized.
Atelier Jolie will serve as a collaborative space, bringing together creative individuals from diverse backgrounds with expert tailors, pattern makers, and artisans from around the world. The project seeks to foster a sense of community, providing a platform for people to experiment, have fun, and discover their own unique style.
In line with its sustainability focus, Atelier Jolie will exclusively use leftover, high-quality vintage materials and deadstock, minimizing waste and contributing to a circular fashion economy. The project also aims to encourage the repair and upcycling of existing clothing pieces, breathing new life into forgotten items and creating heirloom garments with personal significance.
Beyond its commitment to sustainability, Atelier Jolie aims to create a community that transcends socio-economic boundaries. The project will highlight and give credit to the various individuals involved in each creation, placing emphasis on collaboration and inclusivity. Jolie also plans to provide apprenticeships for refugees and other underappreciated groups, offering dignified positions based on skill and talent.
As Jolie embarks on this new endeavor, she humbly admits that her passion lies more in artistry than in business. She extends an invitation to all individuals who share her vision to join the creative collective and help shape the future of Atelier Jolie.
As Angelina Jolie forays into the fashion world with Atelier Jolie, her sustainability-focused vision promises to revolutionize the industry. With its emphasis on creativity, inclusivity, and environmental consciousness, Atelier Jolie is poised to leave a lasting impact and inspire a new wave of fashion that celebrates individual expression and responsible practices.
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